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Apr. 1, 2022 - Association Member Benefits Advisors Acquires Mercer’s Associations Business

Apr 1, 2022

Association Member Benefits Advisors (AMBA) has closed on the
acquisition agreement for Mercer’s Associations business

AUSTIN, Texas, Apr. 1, 2022 -- Association Member Benefits Advisors (AMBA),
a national affinity-based membership and marketing insurance agency,
today announced that it has officially acquired Mercer’s Associations
business. The agreement was previously announced in January and will
expand AMBA’s ability to serve associations and clients across the country.
This acquisition, combined with the recently announced acquisition of EJS
Insurance Services, has resulted in AMBA’s growth to over 1,000 full-time
associates. Additionally, AMBA is now serving more than 450 affinity groups
and working with an expanded number of top carrier partners. AMBA is now
one of the largest association and supplemental benefits provider in the
“We are thrilled to be officially closing on this acquisition and welcoming our
new team members, associations and partners to the AMBA family,” said
Steve Cardinal, CEO of AMBA. “This acquisition is an ideal fit for AMBA and
our continued growth because of the quality of the Mercer organization and
the skills of the employees. We look forward to providing our associations
and partners with expanded access to top-of-the-line products and the
highest possible quality of service.”
Mercer's Associations business helps establish AMBA as a leading provider of
end-to-end insurance marketing, distribution, and administration services to
association groups such as retired teachers, educators, credit unions, public
employees, alumni associations, nurses associations, professional
associations and military associations. 
AMBA distributes insurance and other supplementary products primarily
through a proprietary direct and online network through field agents to
associations across 50+ states and Canada. AMBA partners with some of the
highest-rated carriers in the insurance industry. Working closely with its
carriers, AMBA provides access and peace of mind for its customers in the
event of a claim. AMBA customers have access to top-of-the-line products
and services, including long-term care, short-term care, cancer, heart,
stroke, emergency medical transportation, dental, vision, Medicare,
annuities, and life insurance.
AMBA is headquartered in Austin, Texas. For more information,

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